Our Mission

Babies first. Always.

Made for the ones who protect.

Most nursing bras weren't made with your baby in mind. They're made with cheap nylon and polyester because it saves money, and that fabric sits right where your baby feeds, many times a day.

We started Willow & Bare to change that. Babies first, not money first. Soft, breathable cotton where it matters most, so the only thing between you and your little one is something you feel good about.

You shouldn't have to choose.

So often, the better choice is the one you have to settle for. Healthier food that doesn't taste as good. Gentler products that look like an afterthought. We don't believe protecting your baby should mean giving up feeling like yourself.

So we made a bra that's both: thoughtful about what touches your baby, and beautiful enough that you actually want to wear it.

What we stand for

• Cotton where it counts. 95% cotton, 5% spandex for a soft stretch. No nylon, no polyester.
• Comfort you don't have to think about. Real support with no underwire, and front snaps for easy feeds.
• Made to feel beautiful. Because you're still you, even in the sleepless months.
• Here for you. Free shipping and free 30-day exchanges, because your body is changing and your bra should keep up.

Thank you for choosing what touches your baby with care. We're honored to be a small part of it.

Shop the Cloud Cotton Bra